Filipino internet users are the most engaged in social networking online, a leading online audience measurement service said Wednesday.
In a press statement, comScore said the Philippines has the highest social networking usage in the Asia-Pacificregion with more than 90% of its entire Web population visiting a social networking site during the month of February 2010, followed by Australia (89.6% penetration) and Indonesia (88.6% penetration).
“Social networkers in the Philippines also showed the highest level of engagement on social networking sites averaging 5.5 hours per visitor in February, with visitors frequenting the social networking category an average of 26 times during the month,” the comScore statement said citing its latest report on social networking activity in the region.
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